Author Archives: overtracked

Romeo Salon & Spa gets a “Fresh” look

By overtracked | Published: March 29, 2009

Romeo Salon Spa is a full service Aveda Concept Salon that is soon to move into a new location in the trendy Bauer Buildings located in downtown Waterloo. To accompany all these great changes, Romeo Salon & Spa decided the timing was right for a full redesign of their website. With Zeitguys already involved in all the Bauer Buildings and Bauer Lofts marketing, our 411 found its way into the hand of the Romeo team and the new site design was soon underway.

At the top of the list for the new site objectives was to be fresh and innovative. A cool approach that struck a cord with everyone was to build the site around horizontal scrolling in lieu of page-by-page navigation. The navigation cues work the same as a traditional site, but the mechanic for viewing new pages is refreshingly unusual. This approach was not without its technical and usability challenges, but careful planning, a simple, linear site architecture and some technical wizardry won the day.

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Toronto Environmental Alliance – P.L.A.N.E.T Logo

By overtracked | Published: March 12, 2009

Hello everyone, with Earth Day around the corner I thought it would be appropriate to share with you one of our recent projects just completed that we feel is our little way of helping make the world a better and cleaner place for future generations. For this project we were approached by the “Toronto Environmental Alliance (TEA)” and asked to develop a logo to help visually display their most current project to the public. Though TEA has worked on various local environmental issues in the greater Toronto area such as education and action on Smog and Climate Change, Public Transit, Toxics and Urban Pesticides, Waste Reduction and Greenbelting Toronto, this particular project has taken more of a direct approach and is aimed at reducing energy consumption in privately-owned low income multi-residential buildings in Ontario.

Appropriately titled “Low Income Tenant Energy Savers”, (aka LITES), kicks off its campaign mid-April and starts with two particular apartment buildings in Ontario, one in Lawrence Avenue in Toronto and another in Ottawa. With partners ACORN, Ministry of Environment’s Community Green Fund and sponsorship from Enbridge Gas, TEA plans on educating tenants and landlords alike on the costs of energy and potential bills they may face in the future.

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